Wednesday 13 February 2013

Hurt Your Search Engine Ranking



For most online experts and marketers this may not be new but leading search engines like Google or Yahoo would always prefer having a responsive design for effective search engine optimization purposes rather than having something dreadfully static. However, with all said and done you should not simply make a quick decision without considering the downfall if any. If you are not sure then try consulting a leading SEO company in Las Vegas and see what they have to say about it.

Transforming your site from a static simple website to something more dynamic and responsive requires some careful planning and due consideration. Once you do reach a decision that you want to go for something more responsive then it is always a good idea to run through your SEO checkpoints. In case you are not sure then it is always a good idea to hire a professional SEO company in Las Vegas that can look into the technicalities for you.

The following parameters need to be considered while having your business site changed into something that is more responsive:

First and foremost your site’s URL should remain the same which also ensures that there is no impact on any redirects. The page title should not change and there is no considerable change in the content as well. The navigation also needs to be the same with the same images and graphics. Also ensure that there is no change in the meta data and all the basic SEO principles are untouched. The only item that would change is the underlying HTML structure which should not hurt the searchengine ranking and in fact should help enhance your site’s ranking and bring about more visibility.