For most
online experts and marketers this may not be new but leading search engines
like Google or Yahoo would always prefer having a responsive design for
effective search engine optimization purposes rather than having something dreadfully
static. However, with all said and done you should not simply make a quick
decision without considering the downfall if any. If you are not sure then try
consulting a leading SEO company in Las Vegas and see what they have to say
about it.
Transforming
your site from a static simple website to something more dynamic and responsive
requires some careful planning and due consideration. Once you do reach a
decision that you want to go for something more responsive then it is always a
good idea to run through your SEO checkpoints. In case you are not sure then it
is always a good idea to hire a professional SEO company in Las Vegas that can
look into the technicalities for you.
The following
parameters need to be considered while having your business site changed into
something that is more responsive:
First and
foremost your site’s URL should remain the same which also ensures that there
is no impact on any redirects. The page title should not change and there is no
considerable change in the content as well. The navigation also needs to be the
same with the same images and graphics. Also ensure that there is no change in
the meta data and all the basic SEO principles are untouched. The only item that
would change is the underlying HTML structure which should not hurt the searchengine ranking and in fact should help enhance your site’s ranking and bring
about more visibility.